Web Development · 2025
Craft India Exhibitions
A portal for trade show booth design and spatial architecture, structured around a large visual project archive.
- Client
- Craft India Exhibitions
- Live site
- Visit site
The challenge
Exhibition design is sold almost entirely on visual precedent — buyers want to see a stand like theirs before they enquire. The archive was large and growing, and the previous structure made it effectively unbrowsable.
Our approach
We designed a filterable project archive organised by industry, scale and stand type, with image-first cards and fast filtering that does not reload the page. Each project became its own indexable URL so long-tail searches for specific stand types could land directly on relevant work.
The outcome
Buyers can now find comparable precedent in a few clicks, and the archive grows as an SEO asset rather than a maintenance burden.
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