Shopify Development
Shopify and Shopify Plus Development
Shopify solves payments, inventory and compliance, which is why it is the right answer for most brands. What it does not solve is speed and differentiation. A premium theme with eight apps installed will load slowly on the mid-range Android most Indian shoppers use, and will look like every other store in the category. Our work is the part Shopify leaves to you: custom sections that fit your merchandising, a performance budget that survives the app stack, and checkout-adjacent decisions that move conversion rather than traffic.
In short
We build and fix Shopify stores for Indian D2C brands — custom sections, headless front ends, Core Web Vitals repair and conversion work, on Shopify and Shopify Plus.
Exactly what's included
Custom sections and theme work
Merchandising blocks built to your catalogue rather than bent out of a purchased theme, editable by your team in the theme customiser.
Core Web Vitals repair
App audit, script deferral, image discipline and layout-shift elimination. Most slow Shopify stores are slow because of what was installed, not because of Shopify.
Headless where it earns its cost
Hydrogen or a Next.js front end against the Storefront API when content and speed demands justify it — and an honest recommendation against it when Liquid will do.
Conversion rate optimisation
PDP structure, trust placement, cart and shipping clarity, and mobile thumb-zone layout. Changes sequenced so you can attribute the lift.
International and multi-currency
Markets, currency presentment and hreflang configured properly, so an overseas customer sees their price and Google indexes the right regional URL.
B2B and wholesale
Shopify Plus B2B channel, company accounts, tiered price lists and net terms for brands selling to retail as well as direct.
The engagement
- 01
Store and speed audit
We measure the store on a mid-range Android over 4G, list what each installed app costs you in load time, and identify the conversion leaks.
- 02
Prioritise by revenue
Fixes ordered by expected impact on revenue rather than by how bad they look in a Lighthouse report. The two are not the same.
- 03
Build and ship in slices
Work delivered on a duplicate theme you can preview, so nothing lands on a live storefront untested.
- 04
Measure and hand over
Before-and-after field data, GA4 events configured properly, and documentation your team can act on without us.
Shopify Development in practice
Every engagement below is a real client with a live site. Read the case study for the constraint, the decisions and what changed.
Trusted by
Creative Graphics Solutions
An enterprise web portal for high-volume corporate branding, commercial printing, signage fabrication, and display engineering founded in 2003.
Read case studyWeb DevelopmentChakrpani Artisan Crafts
A slow-fashion and handcrafted artisan crochet e-commerce brand empowering skilled women artisans across rural India.
Read case studyWeb DevelopmentCraft India Exhibitions
A portal for trade show booth design and spatial architecture, structured around a large visual project archive.
Read case study“The 3D WebGL interface they built transformed our brand prestige and our conversion rate. Their attention to sub-second performance and zero layout shift is unmatched.”
Shopify Development, answered
A well-built Liquid theme is the right answer for most brands: it is faster to ship, cheaper to maintain and your team can edit it. Headless earns its cost when you need content and commerce in one front end, or when a heavy app stack has made theme-level speed unrecoverable.
Almost always the app stack and the theme, not Shopify. Each app injects scripts that block rendering, and premium themes ship carousels and effects most stores never use. Auditing installed apps and deferring third-party scripts usually recovers more than any single optimisation.
A store setup on a customised theme sits well below a custom-sectioned build, which sits below a headless front end. Cost tracks how much of the interface is bespoke and how deep the integrations run. We scope against your catalogue and stack before quoting.
Yes. The work is mostly data and URL integrity: product and customer migration, redirect mapping so search rankings survive, and re-implementing anything the old platform did that Plus handles differently. We map redirects one to one rather than pointing everything at the homepage.
Often paired with
E-commerce Development
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UI/UX Design
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Performance Marketing
We run Google Ads, Meta Ads and conversion optimization with every rupee tracked to a real enqui…
Need shopify development?
Call +91 70291 60848, email info@thewhitecat.eu, or send a brief. We reply within one working day.
Or call +91 70291 60848 · Email info@thewhitecat.eu · Mon–Sat, 9am–8pm IST