Ads Campaign Management
Paid Advertising & Campaign Management
The White Cat is a paid advertising agency in Gurgaon managing Google Ads, Meta Ads and LinkedIn campaigns with rigorous A/B testing, audience segmentation and ROAS-focused optimization that reduces CAC and scales profitable customer acquisition for B2B and D2C brands across India.
In short
The White Cat is a paid advertising agency in Gurgaon managing Google Ads, Meta Ads and LinkedIn campaigns with rigorous A/B testing and ROAS-focused optimization.
Exactly what's included
Campaign strategy & setup
Full-funnel campaign architecture including Search, Display, Video, Shopping and Performance Max with proper conversion tracking.
Keyword & audience research
Intent-based keyword mapping, negative keyword lists, lookalike audiences and custom segments for precise targeting.
Ad creative production
Responsive search ads, display banners, video ads and carousel creatives tested across multiple variations.
Landing page optimization
High-converting landing pages with clear value propositions, trust signals and frictionless forms for maximum conversion rates.
Bid management & optimization
Daily bid adjustments, budget reallocation and automated bidding strategies (tCPA, tROAS) based on performance data.
Attribution & reporting
Multi-touch attribution modeling, offline conversion tracking and transparent ROAS reporting tied to actual revenue.
The engagement
- 01
Discovery
Business goals, target CPA/ROAS, customer lifetime value and competitive landscape analysis.
- 02
Infrastructure
Conversion tracking setup, audience list creation and landing page audit/development.
- 03
Launch
Campaign go-live with conservative budgets for algorithm learning phase (7-14 days).
- 04
Optimize
Daily monitoring, weekly bid adjustments, keyword expansion and creative refreshes.
- 05
Scale
Budget increases on winning campaigns, geographic expansion and new channel testing.
- 06
Report
Bi-weekly performance calls with transparent data, insights and strategic recommendations.
Ads Campaign Management in practice
Every engagement below is a real client with a live site. Read the case study for the constraint, the decisions and what changed.
Trusted by
Creative Graphics Solutions
An enterprise web portal for high-volume corporate branding, commercial printing, signage fabrication, and display engineering founded in 2003.
Read case studyWeb DevelopmentChakrpani Artisan Crafts
A slow-fashion and handcrafted artisan crochet e-commerce brand empowering skilled women artisans across rural India.
Read case studyWeb DevelopmentCraft India Exhibitions
A portal for trade show booth design and spatial architecture, structured around a large visual project archive.
Read case study“The 3D WebGL interface they built transformed our brand prestige and our conversion rate. Their attention to sub-second performance and zero layout shift is unmatched.”
Ads Campaign Management, answered
Realistic ROAS varies by industry — e-commerce typically achieves 3-5x, lead generation 5-10x equivalent, and high-ticket B2B can exceed 15x. We establish baseline expectations during discovery and optimize toward your target ROAS through continuous testing and refinement.
Minimum recommended ad spend is ₹50,000/month per platform for meaningful data collection. Management fees are separate and typically 15-20% of ad spend or fixed retainers starting at ₹40,000/month. We recommend starting conservative and scaling based on proven ROAS.
Google Ads captures existing demand (high intent searches), while Meta Ads creates demand through discovery. Most successful strategies use both — Google for bottom-funnel conversions and Meta for top-funnel awareness and retargeting. Budget split depends on your specific funnel dynamics.
Yes. We specialize in LinkedIn Ads for B2B lead generation including Sponsored Content, Message Ads and Lead Gen Forms. While CPC is higher than other platforms, lead quality and decision-maker targeting often deliver superior pipeline value for enterprise sales.
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Need ads campaign management?
Call +91 70291 60848, email info@thewhitecat.eu, or send a brief. We reply within one working day.
Or call +91 70291 60848 · Email info@thewhitecat.eu · Mon–Sat, 9am–8pm IST