Brand Identity · 2024
Peachy Whisk
Brand architecture for a premium artisanal bakery.
- Client
- Peachy Whisk
- Services
- Brand Identity
The challenge
Artisanal bakery branding tends to converge on the same warm, hand-lettered register, which makes genuine craft indistinguishable from mass-market imitation of it.
Our approach
We built an identity with more structure and less nostalgia — a confident wordmark, a restrained palette and a photographic direction that lets the product supply the warmth rather than the graphics.
The outcome
A brand that reads as considered rather than costumed, and carries across packaging, signage and social.
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