Brand Identity · 2024
Swift Logistics
Corporate visual language for a global logistics network.
- Client
- Swift Logistics
- Services
- Brand Identity
The challenge
A logistics identity has to survive application to a truck livery, a shipping label, a uniform and a boardroom deck — surfaces with wildly different production constraints and viewing distances.
Our approach
We designed a responsive mark with defined variants for each application scale, and a system built on high-contrast geometry that stays legible at speed, at small sizes and in single-colour print.
The outcome
A system that holds its identity from a 40-foot trailer to a favicon without special-casing.
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